It’s a big issue! ESSA establishes a very high threshold defining what schools can now assert as “evidence” to support product purchases. Anecdotal success stories are out. Soft research beefed up with marketing jargon won’t pass muster. Strong alignment with rigorously performed theoretical work is now the minimum starting point and no longer the key to school funding.
So…how big of a problem is “Evidence” to you as ESSA takes full effect this fall?
Short of clear ESSA Rules & Regulations being available to soften the blow, the definition of “Evidence” as outlined in the Every Student Succeeds Act is the minimum standard that legislators, educators, and commercial partners must meet.
Here are a few obsolete “NCLB” data strategies that every vendor must rethink:
Steven RowleyESSA UPDATE: Are ESSA’s New Evidence Requirements a Hard Stop for You?
As the new administration settled into their seats in Washington DC, President Trump and Sec. DeVos made many announcements regarding shifting priorities for the Federal Department of Education. Headlines have included significant changes to school choice, accountability, funding eligibility, the status of the Common Core, etc.
Whether you are a vendor or an educator, whether you favor the Trump/DeVos pronouncements or not, the real question you should be asking is: Can they do that? Can the White House and the DOE actually make all the changes they are announcing?
Steven RowleyESSA UPDATE: Impact of Executive Orders On ESSA Roll-Out
The first “back-to-school” season under ESSA legislation is shaping up to be one of the most chaotic and challenging seasons on record for both schools and vendors. For vendors, success in navigating the 2017/18 school year will depend on their ability to follow two simple rules:
Find the Money
Follow the Money
Steven RowleyESSA Update: The Battle for Fall Funding
Acumen Partners, as part of our due diligence for ourself and our client companies, keeps up-to-date on political and economic trends that effect education and the companies that provide programs for educators. Our staff has the ability and the capacity to analyze changes and provide warnings when new programs or regulations are on the horizon. Acumen Partners followed the unheralded adoption of ESSA as it quickly made its way through the legislative system and finally reached President Obama’s desk in December of 2015.
Gloria ElliottAcumen and Unravelling ESSA – a Timeline
Acumen Partners and our partners, Agile Education Marketing and GreyEd Solutions, will present the fourth installment in our ESSA webinar series. These ESSA experts will share:
An update on the Accountability Rules and Regulations — What we know, what we think we know, and what remains unclear
The ESSA rollout time line and how it overlaps and interferes with the typical education buying cycle
How Evidence of Effectiveness is changing things for vendors
ESSA’s impact on selling in Q4 2016 and the first half of 2017 — Where are the wins and what are the pitfalls?
Watch as K-12 market experts Dr. Julie Carter with GreyEd Solutions and Steven Rowley with Acumen Partners share the latest information about ESSA and how it will impact your business in the coming year.
The Every Students Succeeds Act (ESSA) is transforming every aspect of the education market.
One of the areas where the ground is still shaking beneath marketers’ feet is educational standards. There is a lot of confusion about how ESSA impacts educational standards. Many are particularly unsure about the future of the Common Core Standards Initiative. Will it stay? Will it go? What will be the future of educational standards under ESSA? The education market landscape is abuzz with similar questions. Where are the answers?
Steven RowleyDoes ESSA Replace, Refine, or Reinforce CCSS?