All posts tagged: federal funding

ESSA UPDATE: Impact of Executive Orders On ESSA Roll-Out


As the new administration settled into their seats in Washington DC, President Trump and Sec. DeVos made many announcements regarding shifting priorities for the Federal Department of Education.  Headlines have included significant changes to school choice, accountability, funding eligibility, the status of the Common Core, etc.

Whether you are a vendor or an educator, whether you favor the Trump/DeVos pronouncements or not, the real question you should be asking is: Can they do that? Can the White House and the DOE actually make all the changes they are announcing?

Steven RowleyESSA UPDATE: Impact of Executive Orders On ESSA Roll-Out
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ESSA Update: The Battle for Fall Funding


The first “back-to-school” season under ESSA legislation is shaping up to be one of the most chaotic and challenging seasons on record for both schools and vendors.   For vendors, success in navigating the 2017/18 school year will depend on their ability to follow two simple rules:

  1. Find the Money
  2. Follow the Money
Steven RowleyESSA Update: The Battle for Fall Funding
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Fresh from the Feds: ESSA Accountability Rules & Regs


Acumen Partners and our partners, Agile Education Marketing and GreyEd Solutions, will present the fourth installment in our ESSA webinar series. These ESSA experts will share:

  • An update on the Accountability Rules and Regulations  — What we know, what we think we know, and what remains unclear
  • The ESSA rollout time line and how it overlaps and interferes with the typical education buying cycle
  • How Evidence of Effectiveness is changing things for vendors
  • ESSA’s impact on selling in Q4 2016 and the first half of 2017 — Where are the wins and what are the pitfalls?

Watch as K-12 market experts Dr. Julie Carter with GreyEd Solutions and Steven Rowley with Acumen Partners share the latest information about ESSA and how it will impact your business in the coming year.

Andres AfanadorFresh from the Feds: ESSA Accountability Rules & Regs
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Does ESSA Replace, Refine, or Reinforce CCSS?


The Every Students Succeeds Act (ESSA) is transforming every aspect of the education market.

One of the areas where the ground is still shaking beneath marketers’ feet is educational standards. There is a lot of confusion about how ESSA impacts educational standards. Many are particularly unsure about the future of the Common Core Standards Initiative. Will it stay? Will it go? What will be the future of educational standards under ESSA? The education market landscape is abuzz with similar questions. Where are the answers?

Steven RowleyDoes ESSA Replace, Refine, or Reinforce CCSS?
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ESSA Update: Staying Relevant and Competitive in a Changing Market


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Earlier this year, Acumen Partners partnered with Agile Marketing to share insights about the new ESSA legislation and its expected impact on the US K-12 Education market. As Spring 2016 is winding down, it’s time to turn our attention to the challenges we’re faced with for back-to-school 2016 and beyond.  This ESSA webinar originally broadcast on May 18, 2016 picks up where the last left off, with a special focus on the impact the changing funding environment will have on your business. We address the questions that have been plaguing EDU vendors since the passage of ESSA.

  • What do we know and what don’t we know about ESSA? What are facts and what are myths?
  • How does the funding scenario differ for 2016-17 vs 2017-18?
  • How will the massive reallocations from Federal to State DOEs affect funding for your customers?
  • What impact is ESSA likely to have on your business over the next 18 months

Join K-12 market experts Jenny House with RedRock Reports and Steven Rowley with Acumen Partners to track the progress of ESSA and the questions you should be asking yourself to make sure you remain both relevant and viable in a post-NCLB world.

Andres AfanadorESSA Update: Staying Relevant and Competitive in a Changing Market
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ESSA and Traditional Business Strategies


The Every Students Succeeds Act changed everything.

But this change is not the cause of concern. The truly worrying aspect of the ESSA transformation is the approach of businesses towards the change. Many successful education marketers today formed while No Child Left Behind (NCLB) was the norm. This is particularly true for education technology organizations. They created and refined their business strategies to suit the NCLB regulations. They relied on traditional sales processes to maximize profitability.

Not anymore.

Steven RowleyESSA and Traditional Business Strategies
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